You Are What You Read?

What do you read? Do you read books at all? I'm shocked at the number of professionals who don't read serious business non-fiction. They figure if they read at work, it'll need them current, marketable, and ready for the next step in their career. Wrong!

Many of my successful friends read the Wall Street Journal, NY Times, Barrons, Fortune, and other business newspapers and magazine.. There is a positive correlation between how well these folks are informed to where they are in the business food chain. They are voracious readers. They are current.

What's in it for them? They are knowledgeable on current business issues, global issues, and consumer issues. They can connect the dots better than most. The see developing patterns. All of which spell opportunity.

So, first tip for success: Subscribe to Wall Street Journal. Read. Get smart.