Working It: The Secret of Why Professionals Write!

We are updating a book called Working It. We self published the book 3 previous times. How did it do? OK. Not great. Wasn't a best seller.

The reason why folks go with mainstream publishers is because they are credible, can market, and fulfill orders.

People self publish because they have something to say and can't get the mainstream publishers to pay attention. This is true in non-fiction. In fiction, people have a burning need to share their story.

Why do professionals write non-fiction? Well sometimes, it's because they have a story to tell. Most of the time its because they want visibility. Below is a truism that I learned after a dozen of so books, many of which bombed.

Truism: Visibility through publishing leads to credibility, leading to marketability to brandability, and ultimately to billability.

It's that simple ...